The PeterAlex firm is uniquely positioned to assist our clients in marketing to the
over-50 consumer. We first identify which market segments hold the greatest potential opportunities. Then we help you achieve your objectives by developing specific marketing strategies that are based on your company's overall needs
and goals.

• Distinguish each segment within the mature market.
• Eliminate negative images associated with aging.
• Identify factors that influence point-of-purchase behavior.

Our team provides solid solutions for planning, defining, and continually refining conceptual goals and objectives when targeting the over-50 market. We provide research on the aging process to help with the development of products or services for businesses and organizations. Marketers can achieve their brand goal, build awareness and gain knowledgeable insight from the consumers they serve.

This method is accomplished through a process we coined called AgeMetric™, an approach that gets an in-depth understanding of consumer behavior, motivation, value and age trends.

Companies can utilize this unique opportunity to test the efficiency of their product
or service through direct interaction with the AgePulse Network™, a group of older adults that represent all segments of the aging population who are users and brand influencers that know what they want and say what they mean. With specific screening criteria, this analysis can incorporate regionally measurements from Northeast, Southeast, Midwest or Northwest. Our clients include those in the health, financial services, housing, pharmaceutical, automotive, entertainment and government sectors.